Denison Forum

Dr. Jim Denison

More than one hundred million people watched the Chiefs’ overtime victory over the 49ers in yesterday’s Super Bowl. More than sixteen million of them then mysteriously contracted the “Super Bowl flu” and won’t be showing up for work today. Millions more plan to show up late. So many employees skip work the day after the big game that some state lawmakers are trying to make today an official holiday.

None of this surprises you, I assume. The Super Bowl has been an unofficial national holiday in America for years. What might surprise you is the number of fans watching yesterday’s game who have never watched football before.

They are called “Chiefties.”

The NFL has Taylor Swift to thank.

The “healing synthesis” we seek

The most watched watcher of football finished a four-night concert series in Tokyo on Saturday night, then crossed nine time zones to watch her boyfriend, Travis Kelce, make nine catches for the Chiefs in yesterday’s game. Legions of her fans (known as “Swifties”), many of whom are new to football, watched the game so they could watch her watch the game.

Journalist David Samuels perceptively explains Swift’s popularity Here

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