AM/FM Dominates In-Car Listening, outpacing the CD Player and Satellite Radio
Pastor Dewey Moede
From Radioink.com: While the battle for that valuable real estate on the automobile DASH rages on, radio still owns the ears of the consumer. Wednesday afternoon, Edison Research and Triton Digital presented some of their findings from the 22nd annual Infinite Dial study. Eight-six percent of those surveyed in the study say AM/FM radio is their primary source for audio in the car. That was followed by the CD player (61%), MP3 Players (31%), Satellite Radio (17%) and Online Radio at 14%. AM/FM Radio also crushes online radio when consumers are asked how often they listen in the car. READ MORE HERE
